Is Now a Good Time to Buy or Sell a Home? Here's What You Need to Know About Today’s Market in Northern California

If you’ve been asking yourself whether now is the right time to make a move in real estate—either buying or selling—you’re not alone. Between fluctuating interest rates, limited inventory, and changing market trends, it’s easy to feel uncertain. But here’s the good news: opportunities still exist, and with the right team by your side, you can navigate the market with confidence.

At Roots Real Estate Group, we proudly serve communities across Northern California. Our team has been on the ground helping families, investors, and first-time buyers make smart, strategic decisions—no matter what the market is doing. So, whether you’re eyeing the charming neighborhoods of Roseville, Rocklin, Auburn, or the greater Sacramento region, let’s break down what you need to know right now.

What’s Happening in Today’s Market?

It’s no secret—inventory remains tight in many Northern California markets. For sellers, that means one big thing: leverage. Homes priced right and properly marketed are still moving quickly and, in many cases, receiving multiple offers.

On the flip side, buyers are becoming more intentional. With interest rates playing a bigger role in monthly affordability, today’s buyers are doing their homework. They want value, community, and confidence in their investment. And that’s exactly where your positioning as a seller becomes key.

Why Sellers Shouldn’t Wait

We get it—it might feel tempting to wait until interest rates drop or the market “feels easier.” But here’s a truth we’ve seen time and time again: waiting can cost you. As more inventory hits the market later this year or next, competition will rise. That means your home could get lost in a sea of listings instead of standing out.

Right now, low inventory means less competition and more buyer attention on your home. If you've owned your home for several years, you're likely sitting on significant equity—equity that could help you move up, downsize, or invest in your next chapter.

Our team specializes in helping sellers showcase their homes in a way that gets results. From customized marketing strategies to professional photography and strong negotiation skills, we don’t just list homes—we sell them.

What About Buyers?

For buyers, yes—interest rates matter. But so does finding the right home, in the right neighborhood, with the right support to get you across the finish line. Many buyers are using creative financing strategies, rate buydowns, and seller concessions to make homeownership more affordable today.

The key is working with a team that knows the Northern California market inside and out and can help you move quickly and confidently when the right home hits the market. That’s where we come in.

Local Expertise. Real Relationships. Real Results.

With decades of combined experience and hundreds of families served, Roots Real Estate Group is more than just a real estate team—we’re your neighbors, your advocates, and your trusted advisors.

From the foothills to the valley, we bring deep local knowledge and real-time market insight to every client relationship. Whether you’re looking to sell your home for top dollar or find your next dream home, we’re here to guide you every step of the way.

Ready to take the next step?
Get a customized look at what’s happening in your neighborhood. Register on our website today to receive a free, personalized market report tailored to your area or specific real estate goals. Whether you're buying, selling, or just keeping an eye on the market, we’ve got you covered.

Let’s get you one step closer to home. 🏡